Brand Implementation

In our global economy, it becomes increasingly challenging for companies to manage and control their brand identity consistently across all corporate divisions, locations, communication channels and media, while at the same time adapting to permanent changes within the markets, the stakeholder groups, technology, the socio-cultural environment and also within the company itself.

* In interviews we conducted with responsible brand staff in 80 international companies, three key issues were identified: (1) The complexity of a company-wide brand management; (2) the consistency and sustainability of brand implementation – e.g. in the case of a brand change, brand launch or re-launch; and (3) the ability to operationally assure “managing and controlling brand identity” while realizing considerable savings in the process.

With our interdisciplinary teams comprising specialists from branding/brand management, marketing, communication, design and information technology, we empower globally active companies through advice and operational support to manage and control their brand identity efficiently and sustainably.

• Implementation Strategy
• Change Communication
• Situation and needs analyses
  (communication items, processes, IT systems, etc.)
• Process management for the areas of branding and marketing
• Information Supply Chain Management
  (e.g. process consolidation, standardization, automation)
• Turnkey rollout management/project management
• Support services
  (coordination of all stakeholders, training/coaching, production/sourcing)
• Creative services
  (application design, corporate design checks/helpdesk, template engineering)
• Process evaluation
  (monitoring and controlling)
• Concept and realization/operation of brand and marketing management system solutions

We are a BBDO company. With 287 offices in 79 countries, BBDO is a member of the Omnicom Group, one of the largest global communication networks.