Günther Misof
CEO
“Properly understood, brand implementation is no one-time event, but a continual process, an ongoing journey.”
About
Günther Misof has more than 30 years’ experience in brand implementation and brand management. With his photography and design as well as marketing, communication and business administration background, he founded the branding and design company CDC in Frankfurt in 1973. Between 1997 and 2001 he was also President and CEO of CDC New York. From 2002, he was managing partner of “Industrie Brand Partners GmbH” in Frankfurt, an offspring of CDC, whose activities were transferred to Peter Schmidt Group in 2004. In 2006, he was appointed Managing Director to lead Brand Implementation Group.
