Brand Change Portal Supports Anniversary Communication
The MAN brand portal ensured the efficient implementation of the new corporate design and supported the anniversary communication.
The MAN portal starting page.
Thanks to the integrated digital asset management system, files can be downloaded directly or saved as a personal selection listing.
Via the integrated digital asset management system, files (e.g. images in an image database, as shown here) can be administered and offered centrally.
The web-to-print solution is part of the ordering process and allows customizing of documents in line with corporate design.
Previously customized documents can be ordered as printed matter.
The shopping cart shows all orders: customized as well as standard documents.
Considering efficiency and sustainability, implementing a big global brand like MAN can only take place by using appropriate technological tools. The multi brand strategy and the great number of communication means and processes within the MAN group of companies requires a comprehensive solution which however is not supposed to come across as complex or confusing to the individual user. It is this simplification of complex structures and processes that presents a big challenge for modern, solution-oriented systems supposed to make life easier for the user and lead to more process safety and security.
The MAN brand portal manages to inform and involve the respective user groups and empowers them to create, adapt and produce communication measures in line with corporate design. Thanks to this technological solution, all workflows can be represented as controlled, transparent processes, which realize significant savings for the corporation.
Based on this proven recipe for success, the communication measures for the 250th anniversary of the company were also made available over the MAN brand portal and efficiently executed in terms of a global implementation.
Features:
- Complete representation of processes, seamlessly across all media
- Single sign-on across all integrated systems
- Workflow management for all system-driven processes
- Realizing different access authorizations for the respective user groups
- Integrated Web-two-print solution
- End-to-end sourcing processes for individual communication measures
- Advertising material shop
- Integrated digital asset management system (DAM)
- Image database including automatic picture conversion (based on the DAM)
The MAN group is one of Europe’s leading manufacturers of utility vehicles, engines and machinery, employing about 52,500 people worldwide. MAN offers trucks, buses, diesel engines, turbo machines and turnkey power plants, holding leading market positions in all corporate divisions. MAN SE, Munich, ranks among the top-30 companies in the German stock index (DAX).
