Design Support for Fast Execution of the New Brand
A brand portal with best-practice examples served the purpose of a simple and fast preparation of communicative measures completely in line with corporate design.
In 2006, the Linde Material Handling division was created as a spin-off from Linde AG. Within the scope of the new positioning of the “Linde Material Handling” brand, we already received the order beforehand to globally communicate the new corporate design developed by Peter Schmidt Group, and to assure the rollout of the new brand.
In order to stake their claim quickly in the regional market, the implementation of the new corporate design was executed by our creative services team across all corporate touch points.
A web-based working platform supported in all areas of brand communication for the worldwide activities, e.g. by providing different best-practice examples centrally accessible as downloadable templates via the brand portal.
Linde Material Handling GmbH, Aschaffenburg, with its 13,000 employees ranks among the globally leading manufacturers of forklifts and stock technology devices. At the same time the company is one of the most important producres of hydrostatic propulsion systems used in machinery for construction, agriculture and forestry as well as in Linde forklifts.
