Effectively Implement Brand Changes
Brand implementation requires specific know-how, proven procedures and tested processes.
A brand change constitutes a major challenge especially for globally operating companies with complex structures.
For a brand implementation, the proven procedure follows the methodological approaches for change management. Together with tested processes, it ensures a successful implementation. In our many years of practical experience in this field, the following six aspects for an effective implementation have emerged as particularly important:
- Prompt communication of the change project to all internal stakeholders in order to ensure the necessary acceptance at an early stage.
- Early inclusion in strategic and design processes in order to be able to ensure the execution of the new corporate design across all touch-points while taking into account effectiveness as well as efficiency.
- Development of application-specific standards in order to adapt the corporate design rules and guidelines to existing conditions and requirements across the whole gamut of applications.
- Consolidation and standardization of communication media with the aim of achieving the maximum possible design unity as well as a concentration on all relevant communication measures.
- Automated realization and production of communication media so that they can even be created by users lacking specific design knowledge.
- On-going evaluation of executions in order to prevent any potential errors.
